CSS Chosen as Startup of the Month by Comstock Magazine
West Sac agtech company turns organic trash into fertile treasure.
Daniel Morash doesn’t like to see bad food go to waste. In 2012, Morash and his brother, Dave, spent millions to launch CSS with one goal in mind: convert leftover organic material from supermarkets into a nutrient-rich soil amendment farmers could use to grow crops.
A typical supermarket throws away 600 pounds of food a day,” says Morash, the company’s CEO. “It’s no longer edible, but this organic material has a tremendous amount of nutrient value. The same stuff that keeps you and me alive can be used to stimulate organic life in the soil like bacteria, fungi, worms and insects.”
In December, CSS was chosen as one of 10 finalists for the Thrive Accelerator, a prestigious program from Silicon Valley Group and Forbes Magazine, designed to incentivize “smart” farming. The competition runs from Jan. 7 to March 4 in Salinas, culminating with a demo day. Morash looks forward to showing off his company’s unique recycling system.
To turn food scraps into fertile soil, CSS brings the leftover organic material to its West Sacramento plant before it rots. That waste gets heated, ground and pumped with enzymes to be broken down into its constituent elements. This process converts the old food into a homogeneous liquid fertilizer, pasteurized for safety. Farmers can use their own equipment to distribute the fertilizer through drip lines.
Morash calls his system the “fork-to-farm” side of the farm-to-fork movement. He says the recycler will be helpful to supermarkets required to set up recycling services for organic waste starting next April, per Cal AB 1826. The non-chemical liquid fertilizer also has benefits for the environment, according to Edwin Lewis, associate dean for the College of Agricultural and Environmental Sciences at UC Davis.
Lewis has been working with CSS for the past three years, doing greenhouse trials, data analysis and regulatory tests. He says many growers use traditional fertilizers because they’re cheap. But they contain high levels of nitrate, which contaminates the soil and water and can also lead to pest population problems.
“California is very concerned with contamination,” Lewis says. “Having an alternative that’s not very high in nitrate can be a really positive thing.”
With his background in investment banking, energy and infrastructure, Morash was able to bring aboard 25 partners mostly through personal contacts. He also presented to various angel networks, and has had three rounds of investor opportunities so far.
CSS has been generating sales since 2013. This year, Morash has a goal of reaching $2 million in sales, a cash flow break-even point for the company. He’s currently in talks with retailers to sell his system as a home, lawn and garden product. But Morash understands that growth takes time.
“It’s always going to take you longer and require more money than you think,” he says. “You really have to live it and be willing to make big sacrifices.”
For Morash, one of those sacrifices includes commuting to California from his home in New Jersey. Rather than renting an apartment here on the West Coast, he chooses to live at Comfort Suites in Dixon to save money.